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Discover the Magic of Negative Selling by Donald Yerke

Walk you butt into a car dealership and see 6 salespeople starting at you with the word commission tattooed on their forehead.They know the drill, 2 block the exit doors, 1 retrieves coffee, and the kingpin moves in for the prize. After being overwhelmed fighting off giving a commitment, you are ready to escape by breaking out the showroom window.

You become almost paranoid of salespeople. Due to the overload of salesperson pressure syndrome of constantly replying negative, your reaction process changes from your conscious mind to your subconscious. Think of how many thing you do subconsciously (without thinking them out). This is where your automatic no is implanted. At this stage saying no to a salesperson is set on automatic.Remember that the conscious mind respond to what your subconscious has learned.

HOW YOUR MIND HAS BEEN OVER TRAINED TO SAY NO

Let's use the example of someone calling you to switch telephone service. (Questions and Answers) Remember that the sales agent is reading from a script, and must not stop until he is told "NO" at least 8 times.

1. Q = If I could show you a way to save money without losing any benefits, you would be interested, right? A = No (your subconscious is thinking salesman = no. So don't give a commitment answer.

2. Q = I'm sure that if I could lower your rates, then it would help you, right? A = N0 (my phone service is fine, I didn't request a change. I'm not a prospect, but a longshot suspect).

3. Q = For our new customers, we are providing a new red phone, isn't that great? A= No (I like my phone and don't like red)

4. Q = Can you tell me what your current phone bill costs, so I can tell you how much you save? A = NO (Your brain thinks It's not really any of his business)

5. Q = We save the average customer, over 20%, and that savings could be yours okay? A = NO (Your brain is going into automatic NO mode).

6. Q = We will have a representative in your area on Thursday afternoon, will this be good for you? A = NO (I'm trying to get this pressure loaded salesman off the phone).

7. Q =. Well our offer is for a limited time, the next 30 days, so will next week be better? A = NO (your are getting upset and want off the phone)

8. Q = How about faxing me your current bill, and I will get back to you? A=NO(if you were counting, that 8 times you gave a negative no reply, so just hang the phone up. You just defeated ANOTHER sales person.

Congratulations on making it through the hard way, that took a lot of patience. My mind is trained, like yours, that whenever a sales agent wants me to say "Yes", I think the opposite. I don't want to be mean, but my patience level with script salespeople is very abrupt. When I get the "If I could show you a way", my mind is already thinking of getting get off the phone quickly. I respond by simply saying "not interested", while hanging up the phone as the salesperson is still talking.

Never work hard trying to overcome no answers. I just knocked the breath out of dozens of sales managers with that statement.

If you ask a client if they want to benefit, their brain automatically responds "no". Tell a client they probably can't afford your offer, their brain automatically thinks "who are you to tell me I can't".

THE ART OF NEGATIVE SELLING is a technique not found in any sales script or taught by hardly any sales managers. Ask a prospect a typical yes - no salesperson question, and the subconscious mind provides a negative no response. Instead turn questions into statements and opinions where you prospect can't answer negatively or no. He then has to respond with his conscious mind. If I say, you certainly look younger than your ages show, I am starting to lead the prospects into thinking answers. One more."how did you hear about this company you bought from?" Another safe question. What you are doing is asking for information and questions in a way that your prospect has extreme difficulty answering automatically. Plus you have to have the nerve to make your presentation plan the opposite any other salesperson.

MY EXAMPLE. Years ago I developed an entirely different technique selling insurance to senior citizens, that would be just as effective as today. First, when I had a number of leads or senior citizen in one area, I was ready to start selling. I made sure NOT to call for an appointment. Everyday salespeople call prospects to make an appointment, If they succeed, the prospect has days to practice his plan of resistance. By not calling, I never gave the client the chance to say NO. I'll take my chances face to face at the client's door. Arriving at my destination, I would have left the suit and tie at home (big I'm a salesman signs). In turn I knock on the door in casual entire, and wind blown hair,. My first question was, "My name is Don and I'm here to explain your Medicare and Insurance benefits, I took the chance you would be home." "Is your spouse here also?". Her response, "Yes, let me get him, come on in." I caught them off guard by my sudden visit, and I never asked them it this was a good time.

I then said, "This will take about 20 minutes to explain your government benefits and insurance, can we sit at the table". Reply was "yes". I was keeping command, not allowing the prospective client to control me. Next, I said "could you bring out any insurance policies you have so you can see how they fit with your federal benefits". The response is, Yes, I will get them."

Now I had all the ammo I needed. I quickly explained the benefits of Medicare and their Medicare supplement policy, along with the lack of long term care benefits for nursing care. I then ask, "Do you know of anyone who ended up in a nursing home, or had to have a nurse come in to provide services." Of course the answer was yes. I then take a chance (closer test), and say, "You probably have enough money put away to handle a couple of years of care, right? After watching grass grow, one of them would reply "probably not enough". Next I say, "let me use five minutes to briefly show you 2 options some seniors find beneficial. First a low to medium cost plan is presented, followed right away with a higher benefit. higher cost one. My next statement is. "you might not ever need either of these, and the higher cost one you might not be able to afford, so which one looks best? Their minds start spinning with thoughts like "what makes him think I can't afford it, and how does he know I or my spouse might not have a sudden health turn. More often than not they will choose the higher premium plan, and if one spouse says "I don't know", then the other says "if you won't pay for it, I will".

Once you get the objection. I'm undecided, and I'll think it over and call you back". You lost control and the sale. It's all over. You have to handle objections before they ever come up. The prospective client has put himself back in charge. Your chance of going all the way back is less than 5%. At this stage my confidence is still riding high. I feel that I am at least 55 percent still in control. Show the client the stack of lead cards (make sure there are at least 30), and say " I still have all these people to explain benefits to in the next couple days. Could you please tell me if either you can't afford it or you feel you afford to pay these expenses" Keep completely quiet, do not say another word, this is your final chance. This is where the other spouse will often say, "Honey, we really should protect ourselves, which one should we get?" Wham, you write the applications.

If you still can't win, ask this final question. "You know, I really learn a lot to talking to so many seniors like you. Can you please tell me what I said wrong." This last question will get another 5% to fold their defense. If you didn't close, just tell yourself or even them "well it's your possible loss, not mine", and go on to the next house. Remember that the older your client is, the more times the brain has automatically been trained to say no.

Turn off your prospect's always automatic running negative response about salespeople. until. You have to start instantly at the front door or you might get kicked out the back door.

You have heard the saying that the more you know, the more you realize you don't know. Don Yerke likes to concentrate on what you don't already know or what no one else dares to print. Tell it like it is, and more people listen.. The website address is http://www.direct-marketing-mailing-lists-brokers.com . Check out right now the abundance of captivating and stimulating articles. It's a website worth bookmarking.

Article Source: http://www.earticlesonline.com/Article/Discover-the-Magic-of-Negative-Selling/335054